On your behalf, we'll be sending a number of test emails to a set of seed inboxes on Google Workspace,
Gmail, Office365 and Hotmail. We then will look where they are landing, and give you an aggregate score. For
example, if 9 out of 10 of the test emails land in the inbox, your IPS is 90%. If only 3 out of 10 hit the
inbox, then your IPS is 30%.
This is a good measure of your domain reputation and inbox placement for your real emails.
We will also reply to those test emails, and measure where they land -- inbox or spam. This is your
rIPS -- reverse Inbox Placement Score. This should be close to 100% but there might be cases where your own
spam filter might filter out replies to your own emails, where you need to be aware of.
